Why we ride

I identified with everything said in this short commercial. At the surface, I like it very much. At a deeper level, it is concerning that cycling is only associated with recreation and spiritual growth and such – not as a valid form of transport, not as an alternative to cars for commuting, not as a lifestyle. It doesn’t show cyclists riding with disrespectful and distracted motorists either – all the roads are car-free. However, it IS a car commercial. So don’t think too hard and just enjoy the surface message. What do you think?

Nerdy chick in Australia who loves to ride and is accompanied by the crew: 'The Commander' Verne and the 'Mental Health Specialist' Kermit.

6 response to "Why we ride"

  1. By: Suzanne Posted: July 21, 2018

    A lovely little video – wish I could identify with those young, beautiful and fit women on a bicycle. But I agree, there is something disconcerting about an automobile manufacturer using the attractiveness of cycling to sell its cars.
    We drive a Skoda, by the way.

    • By: The Navigator Posted: July 22, 2018

      I guess Skoda is not trying to sell their SUVs to your demographic! I did think, while watching the video: where’s the mid-50s woman that says, “I ride to help manage the symptoms of menopause”. Ha! To be honest, I do not know many women in your age bracket that ride, or ride very much. You are certainly an exception to what I’ve encountered – and an inspiration because of that 🙂

  2. By: gregblood Posted: July 21, 2018

    Yes, I liked the message too. Normally, I completely ignore TV ads and if I had seen this on TV I probably would have ignored it as well. I’m glad you brought it to our attention. I also agree with your observations about the lack of traffic on the roads and the lack of respect for cycling as a way to travel or to get to work. I still have some “roadie” in me, but I appreciate all forms of bike travel. It irritates me when other roadies pass by me without a word as I ride a little slower on my Surly. Or they come from the other direction, never returning my wave, barely acknowledging my existence. I’m in Seattle right now and it happens all the time. I find myself feeling sorry for them. Speed and lycra are not all there is to biking. Someday they’ll evolve–I hope.

    • By: The Navigator Posted: July 23, 2018

      Hi Greg – I did not think the reasons the women in the video rode were gender-specific, so I thought others here might enjoy it. I would much rather face that ‘adverse weather’ they were ‘challenged’ with than bad drivers. Terrible traffic is incredibly more challenging than rain (unless you are camping that night – but none of these gals were lugging along a tent through that rain).

      This video was made for you: https://www.youtube.com/watch?v=nKMR39pbCfE

      • By: The Navigator Posted: July 23, 2018

        Hi Greg again,

        Here are the rest of my thoughts – I’m not sure how the ‘tribalism’ in cycling started. I think some of it is about not seeing others as ‘real’ riders if they aren’t at the same level as you. I may be a bit guilty of this with touring riders that only ride ACA routes. My experience in meeting them on the road, when my tour routes crossed/converged for a bit with an ACA route was that these riders were less adventurous, and ‘the map’ was everything. They wouldn’t diverge from the map, they weren’t as interested as sights and diversions along the way. So, over time, I wouldn’t make as much effort to stop and say hi to them (I ALWAYS wave though), as I would for tourers I met off in the middle of nowhere doing their own thing. So when a roadie doesn’t wave, or a bikepacker doesn’t engage with me when I’ve got panniers, I figure they are just doing a version of what I’ve done to ACA route followers. Am I proud? No. But that is my honest appraisal of why I don’t stop and chat on ACA routes and only wave, but will always stop and chat elsewhere. Shame on me, probably.

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