I identified with everything said in this short commercial. At the surface, I like it very much. At a deeper level, it is concerning that cycling is only associated with recreation and spiritual growth and such – not as a valid form of transport, not as an alternative to cars for commuting, not as a lifestyle. It doesn’t show cyclists riding with disrespectful and distracted motorists either – all the roads are car-free. However, it IS a car commercial. So don’t think too hard and just enjoy the surface message. What do you think?